Licensing

You could even calculate the explicit savings in your marketing:

"Pay once, save forever. Compared to a $20/month AI subscription, our app pays for itself in just 3 months and saves you over $200 per year after that."

This positioning as a "subscription-free alternative" to commercial AI services creates a powerful differentiation point that resonates especially well with budget-conscious students and young professionals who are increasingly subscription-fatigued.